Attraction Yield Calculator
Measure the performance of your attractions by calculating their revenue yield, helping you optimize pricing and occupancy.
Identify hidden revenue potential in your pricing strategy.
Find the sweet spot between filling your capacity and charging a premium.
Make informed decisions on marketing, discounts, and staffing.
Results
Enter values and click Calculate to see results
Understanding Attraction Yield
Yield management is a pricing strategy, commonly used in the airline and hotel industries, that can be powerfully applied to adventure parks. It measures how effectively you are selling your limited inventory (attraction capacity) to maximize revenue.
Formula: Yield % = (Actual Revenue / Potential Revenue) * 100
A high yield indicates you are doing a great job of both filling your attraction (high occupancy) and selling tickets at a price close to the maximum (high rate achievement). A low yield signals an opportunity to improve by focusing on either marketing (to increase occupancy) or pricing strategy (to increase rate achievement).
Frequently Asked Questions
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