Attraction Yield Calculator

Occupancy simply measures how full you are (e.g., 80 out of 100 slots were filled). Yield is more sophisticated because it also includes the price factor. You could have 100% occupancy but a very low yield if you sold all your tickets at a 50% discount.

Rate Achievement (or Rate Realization) measures how close your average ticket price is to your maximum possible price. If your max price is $100 and your average price is $80, your rate achievement is 80%. It's a key indicator of your discounting strategy.

First, identify the cause. Is it low occupancy or low rate achievement? If occupancy is low, focus on marketing and promotions. If rate achievement is low, review your discount strategy. Are you offering too many discounts? Can you create premium packages to encourage higher spending?

You can calculate yield for any period you choose. A common approach is to calculate it on a daily basis to see which days of the week are strongest. You can also calculate it weekly or monthly to analyze broader trends.

Dynamic pricing is a core tool of yield management. It involves changing your prices based on real-time demand. For example, charging more for tickets on a busy Saturday and less on a quiet Tuesday morning. This helps you maximize revenue from high-demand periods and increase occupancy during low-demand periods, directly improving your overall yield.