Average Guest Spend Analyzer
Calculate the average spend per guest to understand the value of each visitor and identify opportunities to increase secondary revenue streams.
Identify and grow revenue from food, drinks, and merchandise.
Know exactly what each guest is worth to your business on average.
Make data-driven decisions on what products and services to offer.
Results
Enter values and click Calculate to see results
Understanding Average Guest Spend
Average Guest Spend (AGS), also known as Per Capita Spend, is a fundamental KPI for any attraction-based business. It tells you, on average, how much revenue each person generates. A high AGS indicates that your guests are spending money not just on tickets, but also on high-margin secondary items like food, beverages, and merchandise.
Formula: Average Spend = Total Revenue / Total Guests
By breaking this down into ticket spend vs. secondary spend, you can gain powerful insights. If your secondary spend is low, it represents a significant opportunity to increase overall profitability without necessarily needing to attract more visitors.
Frequently Asked Questions
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