Group vs. Individual Pricing ROI Tool

The Logic of Group Discounts

Offering a group discount is a classic strategy to boost volume. However, it's a trade-off: you sacrifice per-ticket profit for a larger, guaranteed sale. This calculator quantifies that trade-off by comparing the total profit from a single group booking against the potential profit if you had sold those same spots to individuals at full price.

Key Insight: The 'cost' of the discount is the difference in profit between the two scenarios.

A group discount makes the most sense during off-peak times when you have unsold capacity. In these cases, the profit from a discounted group is better than the zero profit from an empty slot. During peak times, you should be more cautious with discounts as you might be displacing full-price individual customers.