Attraction ROI Calculator

Evaluate the potential return on investment for a new attraction, ride, or experience.

Justify Investment

Make a strong business case for new capital expenditures.

Measure Profitability

Calculate the potential ROI and payback period for any new project.

Optimize Your Park

Analyze the financial impact of adding new rides and experiences.

Investment & Costs

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Operations & Revenue

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Results

Enter values and click Calculate to see results

Understanding Attraction ROI

This calculator provides a Simple ROI, which is a straightforward measure of profitability (Annual Profit / Initial Investment). It's a quick gut-check for a project's viability.

The Payback Period tells you how many years it will take for the attraction's profit to 'pay back' the initial investment. A shorter period is generally better.

Frequently Asked Questions

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