Marketing Spend Effectiveness Calculator
Measure the performance of your marketing campaigns to understand what's working and where to allocate your budget for the best results. Calculate your Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA).
Allocate your marketing budget to the channels and campaigns that deliver the highest returns.
Identify underperforming campaigns and get the data you need to improve them.
Understand your CPA to find the most cost-effective ways to attract new guests.
Results
Enter values and click Calculate to see results
Understanding Marketing Effectiveness
Effective marketing is about spending money to make more money. To know if you're succeeding, you need to track key metrics that connect your spending to your revenue.
Return on Ad Spend (ROAS): Revenue from Campaign / Marketing Spend. This shows you how many dollars you get back for every dollar you spend. A ROAS of 5x means you earned $5 for every $1 spent.
Cost Per Acquisition (CPA): Marketing Spend / Total Bookings. This tells you how much it costs, on average, to acquire one new booking from a specific campaign. A lower CPA is generally better.
Frequently Asked Questions
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