Question 1

What defines Peak, Shoulder, and Off seasons?

Accepted Answer

Peak Season is the busiest time, usually corresponding to holidays, summer break, or ideal weather. Shoulder Seasons are the periods just before and after the peak season, with good but not optimal conditions. Off Season is the slowest period, often due to weather or lack of local events. Defining these is unique to your location.

Question 2

How can I get accurate occupancy and rate estimates?

Accepted Answer

If you have historical data, use it as your baseline. If you're a new park, research your competitors. Look at their booking engines for different future dates to see their pricing. You can also call and ask about availability. Local tourism boards or campground associations may also provide market data.

Question 3

What's the best way to increase shoulder and off-season occupancy?

Accepted Answer

Target different customer segments. If your peak season is families, target couples or retirees in the shoulder season. Offer special packages like 'Stay 3 nights, get the 4th free,' host events like a chili cook-off or Halloween weekend, or partner with local attractions to create bundles.

Question 4

My total weeks don't add up to 52. Is that okay?

Accepted Answer

Yes, that's perfectly fine. Many campgrounds are not open year-round. This calculator only includes the weeks you specify, allowing you to model a partial year of operation accurately. The 'Annual Revenue' will reflect the total for the weeks you've entered.

Question 5

How should I use this forecast?

Accepted Answer

Use this forecast to set your annual budget. It helps with staffing decisions (how many workampers or seasonal staff to hire), marketing spend (allocate more budget leading into your shoulder seasons), and planning for capital improvements during the off-season.

Seasonal Occupancy Forecast Tool

Peak Season

Shoulder Season

Off Season

Results

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