Camping · Tool 01
Seasonal Occupancy Forecast Tool
Forecast your campground's occupancy and revenue across different seasons to better plan your budget, staffing, and marketing efforts.
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Plan the Year
Model peak, shoulder, and off-season occupancy to build an annual revenue forecast.
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Set Smart Rates
Adjust nightly rates per season to balance occupancy and maximise revenue.
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Align Spending
Use the forecast to time staffing, marketing, and capital improvements.
The calculator
Run the numbers
Seasonal Forecast Configuration
Peak Season
Shoulder Season
Off Season
Results
Enter values and click Calculate to see results
Questions, answered
Frequently asked questions.
Peak Season is the busiest time, usually corresponding to holidays, summer break, or ideal weather. Shoulder Seasons are the periods just before and after the peak season, with good but not optimal conditions. Off Season is the slowest period, often due to weather or lack of local events. Defining these is unique to your location.
If you have historical data, use it as your baseline. If you're a new park, research your competitors. Look at their booking engines for different future dates to see their pricing. You can also call and ask about availability. Local tourism boards or campground associations may also provide market data.
Target different customer segments. If your peak season is families, target couples or retirees in the shoulder season. Offer special packages like 'Stay 3 nights, get the 4th free,' host events like a chili cook-off or Halloween weekend, or partner with local attractions to create bundles.
Yes, that's perfectly fine. Many campgrounds are not open year-round. This calculator only includes the weeks you specify, allowing you to model a partial year of operation accurately. The 'Annual Revenue' will reflect the total for the weeks you've entered.
Use this forecast to set your annual budget. It helps with staffing decisions (how many workampers or seasonal staff to hire), marketing spend (allocate more budget leading into your shoulder seasons), and planning for capital improvements during the off-season.
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