Question 1

What is RevPAS (Revenue per Available Site)?

Accepted Answer

RevPAS is a key performance indicator for campgrounds and RV parks, similar to RevPAR in the hotel industry. It is calculated by dividing the total potential revenue by the total number of available sites. It helps you understand the average revenue-generating capability of each site, regardless of occupancy.

Question 2

Why is my Actual RevPAS different from my standard RevPAS?

Accepted Answer

Standard RevPAS represents your property's potential revenue if every site were sold (100% occupancy). Actual RevPAS takes your occupancy rate into account, showing what you are actually earning per available site. A large gap between the two indicates potential for growth by increasing occupancy.

Question 3

How can I improve my RevPAS?

Accepted Answer

Improving RevPAS can be achieved in two main ways: 1) Increase your rates where the market allows. 2) Change your site mix to include more high-value sites like full hookup RV spots, cabins, or glamping units, which command higher nightly rates. Analyzing your revenue breakdown can show you which site types are most profitable.

Question 4

What's a good occupancy rate for a campground?

Accepted Answer

Occupancy rates vary greatly by location, season, and park quality. A common industry benchmark is an average of 60-80% during the peak season and 30-50% in shoulder seasons. Year-round properties in popular destinations might see a 70%+ average annually.

Question 5

Should I focus more on increasing occupancy or increasing rates?

Accepted Answer

It's a balance. If your occupancy is consistently high (e.g., 90%+ on weekends), you likely have room to increase rates. If your rates are at the top of your market but occupancy is low, focus on marketing, improving amenities, or offering packages to attract more guests. Use this calculator to model how changes in either variable affect your total revenue.

Site-Night Revenue Calculator

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