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Gaming Floor Optimization Calculator

Analyze the revenue efficiency of your casino floor layout.

/ 01

Maximize Floor ROI

Identify your most valuable real estate by calculating win per square foot.

/ 02

Data-Driven Decisions

Compare the performance of different games to optimize your floor mix.

/ 03

Justify CapEx

Make informed decisions about which games to remove, replace, or add.

Game & Machine Inventory

Overall Annual Win per Square Foot
$5,064.98
Total Annual Win
$22,995,000.00
Total Square Footage
4,540 sq ft
Total Units
124
Best Performer
Electronic Table Games
$8,212.50 / sq ft
Worst Performer
Video Poker Machines
$2,920.00 / sq ft
/ Pro tip

Your top performing asset is 'Electronic Table Games', generating an impressive $8212.50 per square foot annually. Consider if this model can be replicated or expanded. Conversely, 'Video Poker Machines' is your least efficient use of space at $2920.00 per square foot. It might be time to review its location, game settings, or consider replacement.

Electronic Table Games

10 units @ 40 sq ft/unit

$8212.50

per sq ft / year

Craps Table

2 units @ 200 sq ft/unit

$7300.00

per sq ft / year

Blackjack Tables

12 units @ 120 sq ft/unit

$5779.17

per sq ft / year

Popular Branded Slots

60 units @ 25 sq ft/unit

$4088.00

per sq ft / year

Video Poker Machines

40 units @ 20 sq ft/unit

$2920.00

per sq ft / year

The theory

Understanding Floor Optimization.

The most valuable resource on a casino floor is space. This calculator helps you measure one of the most important metrics for floor performance: Annual Win per Square Foot. By comparing this value across different game types, you can make data-driven decisions about which games to expand, which to relocate, and which to replace.

/ Formula

A high-performing floor is a mix of art and science. It balances high-earning machines with popular, traffic-driving games. Use this tool to get the science right, so you can focus on the art of guest experience.

Annual Win per ft² = (Units × Win/Day × 365) / (Units × ft²/Unit)
/ Industry Standard

Compare this value across different game types to identify your most valuable real estate and make data-driven decisions about which games to expand, relocate, or replace.

Questions, answered

Frequently asked questions.

Win Per Day is the gross gaming revenue a single machine or table generates in a 24-hour period. It's a standard industry metric for comparing the raw earning power of different games.
Measure the total area the machine or table occupies, including the space required for the player(s) to sit or stand comfortably and any necessary clearance for walkways. For a slot machine, this might be 20-25 sq ft. For a blackjack table with 7 spots, it could be 100-150 sq ft.
No, a successful casino floor requires variety. While it's tempting to fill your floor with the highest-earning game type, this can lead to player boredom and neglect a large portion of your customer base. The goal is to create a balanced ecosystem of games that appeals to different players, with a strategic focus on your most profitable assets.
This calculation is a financial analysis of space efficiency. It should be used in conjunction with traffic flow analysis. A lower-performing game might be in a bad location. Before replacing it, consider moving it to a higher-traffic area to see if its performance improves.
This calculator focuses purely on the gaming revenue generated by the floor space. A comprehensive analysis would also include the impact of floor layout on non-gaming amenities. For example, a bank of popular slots near a bar may increase the bar's revenue, an effect not captured here but important for overall strategy.
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