Question 1

What is a good occupancy rate for a coworking space?

Accepted Answer

A 'good' occupancy rate can vary, but most established coworking spaces aim for 80-90% to be considered healthy and profitable. Rates above 90% indicate very high demand and potential for expansion or price increases. Rates below 70% may suggest a need to improve marketing, sales, or member benefits.

Question 2

How should I count 'occupied desks'?

Accepted Answer

An 'occupied desk' should generally be counted as any workstation that generates revenue. This includes dedicated desks, private offices (counted by their desk capacity), and a calculated number of hot desks based on your membership ratios (e.g., if you have a 3:1 member-to-desk ratio for hot-desking, you can factor that in).

Question 3

How often should I calculate my occupancy rate?

Accepted Answer

It's best practice to calculate your occupancy rate on a monthly basis. This provides a consistent trend line and allows you to react to changes in a timely manner. You might also calculate it for specific marketing campaigns or after significant changes to your space or pricing.

Question 4

My occupancy rate is low. What can I do?

Accepted Answer

If your rate is low, consider these strategies:Marketing & Promotions: Offer trial days, introductory discounts, or referral bonuses.Community Events: Host networking events or workshops to attract potential members to your space.Partnerships: Collaborate with local businesses or organizations to offer perks to their employees.Review Pricing & Amenities: Ensure your offerings are competitive and meet the needs of your target market.

Question 5

Should I include meeting rooms in my total desk count?

Accepted Answer

No, meeting rooms are typically considered a separate revenue stream and are measured by utilization (booked hours vs. available hours), not by desk occupancy. This calculator is focused on the primary workspace occupancy. You can use the Meeting Room Utilization Calculator for that specific analysis.

Coworking Occupancy Rate Calculator

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Understanding Coworking Occupancy Rate

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