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Ghost Kitchens · Tool 01

Brand Profitability Split Calculator

Analyze the profitability split for your multi-brand kitchen. This tool helps you allocate shared costs and determine the true net profit of each virtual brand.

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Identify Winners & Losers

Allocate shared costs accurately to see which of your virtual brands are truly profitable.

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Optimize Your Portfolio

Make data-driven decisions on which brands to promote, re-concept, or eliminate.

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Maximize Kitchen ROI

Ensure every square foot of your kitchen is dedicated to the most profitable concepts.

The calculator

Run the numbers

Brand Profitability Calculator

Step 1: Enter Shared Monthly Costs

These are costs that all your brands share.

Step 2: Enter Each Brand's Performance

Add each virtual brand you operate from your kitchen.

Results

Enter values and click Calculate to see results

The theory

Understanding brand profitability split.

Operating multiple virtual brands from one kitchen is a great way to maximize revenue, but it's essential to understand the true profitability of each brand to make smart decisions about your portfolio. This tool helps by allocating your shared kitchen costs (like rent, shared labor, and utilities) across each brand based on its share of total revenue.

/ Method

By accurately allocating costs, you can avoid the common pitfall of assuming a high-revenue brand is also high-profit. A brand might bring in a lot of money but have high ingredient costs or require more labor, making it less profitable than a lower-revenue brand with better margins.

Questions, answered

Frequently asked questions.

A common and fair method is to allocate shared costs based on the percentage of total revenue each brand generates. For example, if a brand accounts for 40% of your total revenue, it should be allocated 40% of the shared costs like rent and labor. This calculator does that automatically.
Shared costs typically include rent for the kitchen space, shared hourly labor (e.g., dishwashers, prep cooks who work across brands), utilities (gas, electric, water), insurance, and any shared software or administrative expenses.
Net profit margins for virtual brands can vary widely, but a healthy target after all costs (including delivery commissions and shared costs) is often in the 5-15% range. Margins can be tighter than traditional restaurants due to high commission fees.
If a brand is consistently unprofitable, it's a drag on your overall business. Analyze why: Are its COGS too high? Are the menu prices too low? Is it not generating enough sales volume to cover its share of costs? You may need to re-concept the menu, adjust pricing, or even discontinue the brand.
If you have marketing costs that are specific to one brand, you should ideally add them to that brand's COGS for a more accurate picture of its profitability. If you have a general marketing budget for all brands, you can include it in the 'Other Shared Costs' section.
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