Hostel Guest Acquisition Cost Calculator
Calculate your Customer Acquisition Cost (CAC) and LTV:CAC ratio to measure the effectiveness of your marketing spend.
Understand the true cost to acquire a guest and measure campaign profitability.
Balance acquisition costs with guest lifetime value for long-term success.
Identify and focus on your most profitable acquisition channels.
Results
Enter values and click Calculate to see results
Understanding Guest Acquisition Cost
Guest Acquisition Cost (CAC) is a crucial metric that measures the total cost to acquire a new paying guest. It provides insight into the efficiency of your sales and marketing strategies.
Formula: CAC = Total Marketing & Sales Spend ÷ Number of New Guests Acquired
Comparing CAC to the Guest Lifetime Value (LTV) gives you the LTV:CAC ratio, a powerful indicator of your business's long-term profitability and sustainability. A higher ratio is generally better.
Frequently Asked Questions
Need Help Optimizing Your Hospitality Business?
I help businesses grow through smarter SEO - let’s chat, free of charge.
Get Free SEO Consultation