Guest Acquisition Cost (GAC) Calculator
Calculate your hotel's GAC to understand how much you spend to attract each new guest and to optimize your sales and marketing budget.
Sales & Marketing Costs ($) for Period
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Guests Acquired in Period
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Results
Enter values and click Calculate to see results
Understanding Guest Acquisition Cost
Guest Acquisition Cost (GAC), or Customer Acquisition Cost (CAC), is the total cost of sales and marketing efforts needed to acquire a single new customer. It's a critical metric for measuring the effectiveness of your marketing campaigns.
Formula: GAC = Total Sales & Marketing Costs / Number of New Guests Acquired
By tracking GAC, you can determine which channels are most cost-effective and make smarter decisions about where to allocate your budget.
Frequently Asked Questions
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