MPI Calculator
Calculate your hotel's Market Penetration Index (MPI) to benchmark your occupancy performance against your direct competitors.
See how your occupancy stacks up against your direct competitors.
Determine if you are winning or losing your fair share of the market.
Make informed decisions to capture more demand and outperform your compset.
Your Hotel's Data
Market (Competitor Set) Data
Results
Enter values and click Calculate to see results
Understanding MPI
The Market Penetration Index (MPI), also known as the Occupancy Index, measures your hotel's occupancy relative to the average occupancy of your competitor set. It's a key indicator of your performance in the market.
Formula: MPI = (Your Hotel's Occupancy % / Competitor Set's Occupancy %) x 100
An MPI of 100 means you are capturing your fair share of the market. Above 100 means you are winning, and below 100 means you are losing market share to your competitors.
Frequently Asked Questions
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