Client Retention Value Calculator

Quantify the financial impact of client retention on your business. This calculator helps you understand the lifetime value of a client and the significant financial gains from improving your retention rate.

Justify Retention Spend

Understand the dollar value of keeping clients happy to justify investments in service and quality.

Quantify Churn Costs

See the direct financial impact of losing clients and the value of even small improvements in retention.

Focus on High-Value Accounts

Calculate the lifetime value of different client types to prioritize your most profitable relationships.

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Results

Enter values and click Calculate to see results

Understanding Client Retention Value

In contract-based industries like institutional catering, the cost of acquiring a new client is significantly higher than the cost of keeping an existing one. This calculator helps you put a precise dollar value on your retention efforts. It calculates the Customer Lifetime Value (CLV), which is the total profit you can expect from an average client over the entire course of your relationship.

More importantly, it shows the massive financial upside of small improvements. By seeing the 'Value of a 1% Retention Increase', you can make a powerful business case for investing in customer service, quality improvements, and client relationship management. It shifts the focus from simply winning new business to maximizing the value of the clients you already have.

Frequently Asked Questions

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