Back to Pet Hospitality Tools
Pet Hospitality · Tool 0N

Add-on Service ROI Calculator

Evaluate the profitability of your add-on services. Enter the total revenue generated and the associated costs to calculate your Return on Investment (ROI).

/ 01

Identify Winners

Find out which services are your most profitable revenue streams.

/ 02

Optimize Your Offerings

Make data-driven decisions on which services to promote, reprice, or cut.

/ 03

Boost Overall Profit

Focus your marketing efforts on high-ROI services to grow your bottom line.

The calculator

Run the numbers

Add-on Service ROI

Include supplies, labor, and any direct costs.

Results

Enter values and click Calculate to see results

The theory

Understanding Add-on Service ROI.

Return on Investment (ROI) measures the profitability of an investment. For an add-on service, it tells you how much profit you've earned for every dollar you've spent on providing that service.

/ Formula

A high ROI indicates a highly profitable service. Analyzing ROI helps you identify which add-ons are most valuable to your business and deserve more focus.

ROI = ((Revenue from Service - Cost of Service) / Cost of Service) * 100
/ Industry standard

A good ROI is generally anything over 100% (meaning you made more in profit than the service cost to provide). Services with an ROI over 200-300% are excellent profit centers.

Questions, answered

Frequently asked questions.

You should include all costs directly tied to providing the service. This includes:
  • Supplies: Shampoo for grooming, special ingredients for treats, etc.
  • Direct Labor: The wages of the staff member for the time they spent performing the service.
  • Marketing: Any specific advertising costs for that service.
  • Overhead Allocation: A small portion of your general overhead (rent, utilities) if you want a fully-loaded cost.
There's no single magic number, but a good ROI is generally considered to be anything over 100% (meaning you made more in profit than the service cost to provide). Services with an ROI over 200-300% are excellent profit centers. The goal is to have a higher ROI on services than your baseline services like boarding or daycare.
A negative ROI means the service is losing money. First, double-check your numbers. If they are correct, you have a few options:
  • Increase Price: The most direct way to increase revenue.
  • Reduce Costs: Find cheaper suppliers or make the process more efficient to reduce labor time.
  • Bundle It: Package the unprofitable service with a high-profit one to increase the overall value and margin.
  • Discontinue: If it can't be made profitable, it may be best to stop offering it.
Using modern pet care software (like ProPet, Gingr, or PetExec) is the best way. These platforms allow you to create distinct service items, track which pets receive them, and run reports on revenue per service. For costs, you'll need to maintain a simple spreadsheet to track supply and labor expenses for each add-on.
Services with low supply costs and minimal extra labor tend to have the highest ROI. Examples include: special 'gourmet' treats, administering medication (if priced appropriately), a 'cuddle time' add-on (pure labor, no supplies), or a simple 'exit bath' that uses existing facilities and minimal extra time.
Free consultation

Need help optimizing your hospitality business?

I help businesses grow through smarter SEO — let's chat, free of charge.

Get free SEO consultation

No pitch deck. No upsell. A 30-minute call about your numbers.