Guest Lifetime Value (GLV) Calculator
Calculate the long-term value of a returning participant to understand the true worth of customer loyalty.
Justify spending more on marketing by knowing what a customer is worth.
Recognize the immense value of keeping existing customers happy.
Make strategic decisions that foster loyalty and long-term profitability.
Results
Enter values and click Calculate to see results
Understanding Guest Lifetime Value (GLV)
Guest Lifetime Value (GLV) is a projection of the total revenue a business can expect from a single customer account. It's a powerful metric that shifts focus from short-term profit to long-term customer relationships.
By understanding what a returning guest is worth over several years, you can make more informed decisions about how much to invest in customer acquisition and, more importantly, customer retention.
A high GLV indicates that your guests are loyal, satisfied, and find continuous value in your offerings. Improving this number is one of the most sustainable ways to grow your retreat business.
Frequently Asked Questions
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