Instructor ROI Calculator

This can be tricky but is key for an accurate ROI. Use unique discount codes for the instructor's audience, track sign-ups from their affiliate links, or conduct post-registration surveys asking attendees how they heard about the retreat. For specific workshops, you can track ticket sales directly.

A 'good' ROI depends on your goals. A simple rule of thumb is that any ROI over 100% is solid, meaning you've more than doubled your investment. An ROI over 300% is exceptional. However, even a lower ROI can be acceptable if the instructor brings other non-financial benefits, like brand prestige or community building.

This calculator can help you decide. Model each scenario. A flat fee is predictable but has downside risk if ticket sales are low. A revenue share minimizes risk but gives away upside potential. A hybrid model (e.g., small flat fee + bonus for hitting sales targets) can be a great way to align incentives.

In this case, the 'Revenue Generated' is less direct. You could attribute a percentage of the total retreat revenue to them based on how central they are to the program. For example, if you have 4 instructors, you might attribute 25% of the revenue to each to see if their cost is proportionate.

A big name can attract attendees, but they also command high fees. By calculating the ROI, you move from an emotional decision ('We need this famous person!') to a financial one. It forces you to project how many actual ticket sales their name will drive, ensuring their fee is justified by the expected revenue.