Question 1

What is a good profit margin for a game drive?

Accepted Answer

A good profit margin for a game drive typically falls between 20% and 40%. This can vary based on the exclusivity of the safari, the level of luxury, and the operational costs. Margins below 15% may indicate that costs are too high or prices are too low.

Question 2

How can I reduce the costs of my game drives without sacrificing quality?

Accepted Answer

Focus on efficiency. Optimize routes to save fuel, perform regular vehicle maintenance to prevent costly breakdowns, and schedule guides effectively to avoid unnecessary overtime. You can also negotiate with suppliers for bulk discounts on items like snacks and drinks.

Question 3

Should I include vehicle depreciation in the 'Vehicle Cost'?

Accepted Answer

Yes, absolutely. Vehicle depreciation is a real, non-cash expense that reflects the wear and tear on your assets. Including a portion of the vehicle's depreciation in your cost per drive gives a more accurate picture of long-term profitability.

Question 4

How does guest capacity affect profitability?

Accepted Answer

Guest capacity is a key driver. A fuller vehicle spreads the fixed costs (vehicle, guide) across more paying guests, increasing the profit per guest and overall margin. Use this calculator to find the break-even number of guests required for a drive to be profitable.

Question 5

What are some common hidden costs to consider in a game drive?

Accepted Answer

Beyond fuel and guides, remember to account for: park entry fees (for the vehicle and guide), tracking permits, vehicle insurance, communication costs (radios), costs of providing blankets or waterproof ponchos, and a portion of marketing costs to attract guests.

Game Drive Profitability Calculator

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Understanding Game Drive Profitability

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