Safari & Wildlife · Tool 03

Per Guest Daily Spend Calculator

Calculate the average daily spend per guest to understand the total value of each visitor. Break down revenue streams to identify opportunities for growth in activities, dining, and other services.

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Identify Opportunities

Find out which revenue streams are underperforming and need attention.

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Boost Ancillary Revenue

Focus on increasing spend on high-margin extras like private dinners or spa treatments.

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Package Smarter

Use spend data to create more attractive and profitable all-inclusive or custom packages.

The calculator

Run the numbers

Per Guest Daily Spend
Results

Enter values and click Calculate to see results

The theory

Understanding Per Guest Daily Spend.

Per Guest Daily Spend is a powerful metric that shows the total revenue value of each guest, averaged per day of their stay. It goes beyond simple room rates (ADR) by incorporating all sources of revenue, giving you a holistic view of your lodge's financial performance.

/ Formula

By breaking down the spend into categories (Accommodation, Activities, F&B, Other), you can see exactly where your revenue comes from. This allows you to identify weaknesses and opportunities, such as an underperforming bar or a need for more enticing activities, helping you to strategically increase overall profitability.

Average Daily Spend = Total Revenue (All Sources) / Total Guest Nights
Questions, answered

Frequently asked questions.

ADR only measures the average revenue from room sales. Per Guest Daily Spend (also related to TRevPAR - Total Revenue Per Available Room) is more comprehensive. It includes room revenue PLUS all other ancillary revenue from activities, food and beverage, spa, shop sales, etc. It gives a complete picture of a guest's total value.
Start small. Offer a 'sundowner' drink package for game drives, create a simple menu for private bush dinners, or partner with local artisans to stock your curio shop with unique items. Train guides to be knowledgeable about these extras and subtly promote them during guest interactions.
For all-inclusive packages, the revenue is typically bundled into the 'Accommodation Revenue'. To get a more granular view, you can internally allocate a portion of the package price to different departments. For example, you could assign 60% to accommodation, 25% to F&B, and 15% to activities. This helps you analyze the profitability of each department even within a bundled rate.
This varies dramatically based on your lodge's market position. A budget camp might have a daily spend of $150-$250 per guest, while a luxury lodge could be well over $1,500. The key is not to compare with others, but to track your own spend over time. Is it increasing? Which categories are growing? This internal trend is the most important indicator.
Longer stays can sometimes lead to a slightly lower average daily spend, as guests may have days where they relax at the lodge and don't book extra activities. However, their overall lifetime value is much higher. Use this data to create attractive long-stay packages that encourage guests to stay an extra night or two, boosting overall revenue.
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