Question 1

What should be included in 'Total Trainer Cost'?

Accepted Answer

Include the trainer's gross salary or wages, any commissions paid, the employer's share of payroll taxes, and the cost of any benefits provided (health insurance, retirement contributions, etc.). This gives you the 'fully-loaded' cost of the employee.

Question 2

How should our facility split revenue with trainers?

Accepted Answer

Common models include: 1) Percentage Split: The gym and trainer split the session revenue (e.g., 50/50 or 60/40). 2) Salaried: The trainer receives a fixed salary regardless of sessions. 3) Rental/Independent: The trainer pays the gym a flat fee to use the space and keeps all their training revenue. The best model depends on your business goals.

Question 3

Does this ROI calculation account for a trainer's indirect value?

Accepted Answer

No, this is a purely financial ROI. It does not quantify indirect benefits like a trainer's positive impact on gym culture, member retention (even for non-clients), or brand reputation. These are important factors to consider alongside the financial data.

Question 4

What's a good ROI for a personal trainer?

Accepted Answer

A good benchmark to aim for is an ROI of 100% to 200%. This means the trainer is generating two to three times their cost in revenue. A trainer with an ROI below 50% may require a performance improvement plan.

Question 5

My new trainer has a negative ROI. Is that normal?

Accepted Answer

Yes, it's common for new trainers to have a negative ROI for the first 1-3 months as they build their client base. You should provide them with leads and marketing support during this ramp-up period. The key is to see steady improvement toward a positive ROI.

Personal Trainer ROI Analyzer

Results

Understanding Personal Trainer ROI

Frequently Asked Questions

Need Help Optimizing Your Hospitality Business?