Membership Value Calculator
Analyze the financial value of your membership program by comparing the membership price to the total annual spend of a typical member.
Create membership tiers that offer clear value and encourage renewals.
Understand the recurring revenue and secondary spend from members.
Use data to price your membership levels for maximum profitability and appeal.
Results
Enter values and click Calculate to see results
Understanding Membership Value
Membership value goes beyond the upfront price. It's about the total economic impact a member has on your organization over a year. A successful membership program not only secures recurring revenue but also encourages frequent visits and higher in-park spending.
Formula: Net Value = (Average Visits per Year × Average Spend per Visit) - Membership Price
A positive net value indicates that members are spending more at your facility than the cost of their membership, making them profitable patrons. A negative value suggests the membership is a 'loss leader'—a strategy to boost attendance, with the hope that members' guests or associated goodwill compensates for the direct loss.
Frequently Asked Questions
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