Ticket vs. Donation ROI Analyzer
Compare the efficiency of your two primary revenue streams: ticket sales (earned revenue) and fundraising (contributed revenue). This tool helps you understand where your investment of time and money yields the greatest return.
Decide where to allocate budget for maximum financial impact.
Evaluate the cost-effectiveness of marketing vs. fundraising efforts.
Get a clearer picture of how earned and contributed revenue balance out.
Ticket Sales (Earned Revenue)
Donations (Contributed Revenue)
Results
Enter values and click Analyze to see results
Understanding Revenue Stream ROI
Return on Investment (ROI) is a fundamental performance metric that evaluates the efficiency of an investment. In this context, it compares the net revenue generated by an activity to the cost of that activity. By analyzing the ROI for both ticket sales and donations, you can gain insight into which area of your organization is performing more efficiently.
Ticket Sales ROI Formula: ((Ticket Revenue - Marketing Costs) / Marketing Costs) × 100
Donation ROI Formula: ((Donation Revenue - Fundraising Costs) / Fundraising Costs) × 100
A high ROI in either area signifies an efficient use of resources. This analysis does not suggest one revenue stream is more important than the other—both are critical—but rather highlights where your investments of money and effort are currently generating the biggest financial return.
Frequently Asked Questions
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